How To Use FeedBurner With WordPress

by Jason

in Tutorials

This arti­cle is all about how to use Feed­Burner to power your RSS feeds.  This arti­cle focuses on using Word­Press and Feed­Burner together.  The con­cepts apply to other Con­tent Man­age­ment Sys­tems, but the step-by-step is for Word­Press. I cre­ated a video that cov­ers a basic overview of the work­flow and ben­e­fits of using Word­Press and Feed­Burner together which you can see by scrolling down. The rea­son we want to use Feed­Burner to power our RSS feed opposed to using the built in feed from Word­Press is because Feed­Burner gives us soo much power.

You can track tons of stats, view your stats with charts, and use that infor­ma­tion to make your con­tent bet­ter for the reader.  You can take advan­tage of Feed­Burn­ers wid­gets (called chicklet’s) to make it eas­ier for the reader of your web­site to sub­scribe to your feed. Go ahead and click the Sub­scribe but­ton at the top of my blog, when you do so you will see an image sim­i­lar to the following:

Subscribe To Enlightened WebMastery RSS Feed From this menu, you can add the feed to you’re my yahoo, newsgator’s online reader, your Google.com/ig web­site and more. If you do not cur­rently have an RSS reader, be sure to check out my post called What is RSS and How Do I Use It? for more infor­ma­tion as well as rec­om­men­da­tions. If your reader is not sup­ported, you can still copy the feed url from the address bar, and sub­scribe by adding that to the RSS reader of your choice. For the end user, it makes no dif­fer­ence if you’re using Feed­Burner, or if your using your own built in feed.

The main dif­fer­ence for them is it becomes so much eas­ier to sub­scribe to your feed, but for you (the web­site owner) it means the world. You can see at a glance your sub­scribers, what arti­cles they are read­ing, any­time they click on some­thing, how many you have.  It is fan­tas­tic. With this kind of infor­ma­tion you can start cre­at­ing more con­tent that your users like.  This makes them more likely to come back to your site, and helps more peo­ple.  No need in spend­ing an hour a day writ­ing your daily post on what your cat ate for break­fast if no-one is actu­ally read­ing it.

Video Overview of The Process

Ok Ok, Lets Get Started!

Get­ting a Feed­Burner account, couldn’t be eas­ier. Go to feedburner.com and click Register.

FeedBurner Registration

You need to give them the requested infor­ma­tion.  If your using Word­Press, your RSS feed is going to be → http://mybloghere.com/feed/ You type this in, and once Feed­Burner ver­i­fies it, your new feed will be http://feeds.feedburner.com/yourfeed. Now that we have a Feed­Burner account (you might as well go pro, it’s free!) we need to inte­grate it into our WordPress.org blog.

Inte­grat­ing Feed­Burner With WordPress

The best way to inte­grate Feed­Burner with Word­Press is to use Feed­Burner. You can get it by vis­it­ing the direct link to Feed­Burner here. Once you have the plu­gin, unzip it, and upload it to your plu­g­ins direc­tory (inside you’re your wp-content folder).  After you upload it, click acti­vate, then under Set­tings click FeedBurner.

Using FeedSmith

Inside the address bar type in your feeds.feeburner.com address then click save. It will take a lit­tle bit of time before it fin­ishes redi­rect­ing, but it shouldn’t be too long. Now your site is fin­ished.  When­ever some­one clicks your RSS feed, they will be redi­rected to your Feed­Burner feed.  Please remem­ber that when you update, it will not be updated auto­mat­i­cally on Feed­Burner, but it will show up shortly.

Adding Email Subscriptions

If you want to give your read­ers the option of get­ting your blog updates via email, it is very easy when using FeedBurner.

  1. Login to your feedburner.com account, go to the Pub­li­cize tab, and click Email Sub­scrip­tions, acti­vate the option, and add the code to your website.
  2. You can also choose to add a link.
  3. If you want to add your sub­scrip­tion form to your blog, one easy way to do it is to go to your Word­Press Dash­board.  Under Appear­ance click Widget.
  4. Add a new text widget.
  5. Copy the Feed­Burner Code to your text box.
  6. Save your changes, and your done.

I hope you have enjoyed this post, be sure to sub­scribe to my rss feed by click the sub­scribe but­ton at the top, and while your at it, sign up for my newslet­ter, which includes even more valu­able resources that I will not be post­ing here. Good Luck! Remem­ber to encour­age your read­ers to sub­scribe via RSS, you can send them to this post ->  What is RSS and How Do I Use It? to learn how to use it, and what tools I rec­om­mend. Talk to you soon Oh, and if you want to learn how to increase your traf­fic to over 500‑1000 vis­i­tors a day, you should check out my new site Enlight­ened Blog­ging.

{ 9 comments… read them below or add one }

Sterling August 17, 2009 at 6:24 am

I am so glad I stumbled upon you on you tube. You know your stuff and I appreciate that. Thanks for all these great tutorials and I will make sure I spread the word about you. Thank you and keep it up.

Sterling

P.S. I subscribed to u.

Keith Davis November 20, 2009 at 11:50 am

Hi Jason
I’m new to Wordpress and feedburner and RSS is a bit baffling to me.

This is a great overview, which I shall bookmark.
I think it will take me a few reads before the penny drops… but I shall certainly make a start.

Sean November 25, 2009 at 3:03 pm

Thankyou for your assistance with Feedburner email subscriptions. Great tutorials. Most helpful !

Retro Metro UK March 26, 2010 at 7:52 am

I needed a clear explanation about Feedburner with Wordpress and you’ve explained it very well, thank you.

loke April 10, 2010 at 1:20 am

Thank you very much for your help, It’s a hard task for me, I’m now trying to add feedburner to my blog.

Sanjeeta kk June 21, 2010 at 12:36 am

Very helpful article, have bookmarked it for future reference. Thanks

Daniel Rose
Twitter:
July 17, 2010 at 7:53 pm

Does it really benefit you much to make your default feed the feedburner one? It doesn’t seem to give much in the way of real benefits, and in my eyes makes it more difficult to subscribe…
Daniel Rose´s last undefined ..Response cached until Sun 18 @ 5:41 GMT (Refreshes in 49 Minutes)My ComLuv Profile

Jason
Twitter:
July 17, 2010 at 9:04 pm

Hey Daniel,

As I type this it is storming so I must hurry (before my internet dies!)…

To answer your question: “Do you really need to use feedburner over the default one”

Quick answer is no. You really don’t.

The reason behind using feedburner is to track your stats, to determine your “reach” as feedburner calls it, meaning how many people actually click and read your posts compared to just those who subscribe.

The benefit behind having feedburner is the stat tracking. So you can see what kind of content gets the best response, that way you can deliver more of that kind of content to your blog.

If you have a good stat tracking package like Google Analytics installed (I’m going to cover this in depth soon so stay tuned, and sign up to the list on the right), you can still get that information and do without having to have feedburner.

It’s just recommended, but you can do without.

Thanks for the question and I hope this helps, if not feel free to comment back and let me know how better to help.

Talk soon,

Jason

Daniel Rose
Twitter:
July 17, 2010 at 10:39 pm

Thanks for your quick response Jason! You’ve answered what I’ve been wondering for some time about feedburner, but couldn’t quite figure out if it did anything else special.
Regards, Daniel
Daniel Rose´s last blog ..A logo is not a brandMy ComLuv Profile

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