This article is all about how to use FeedBurner to power your RSS feeds. This article focuses on using WordPress and FeedBurner together. The concepts apply to other Content Management Systems, but the step-by-step is for WordPress. I created a video that covers a basic overview of the workflow and benefits of using WordPress and FeedBurner together which you can see by scrolling down. The reason we want to use FeedBurner to power our RSS feed opposed to using the built in feed from WordPress is because FeedBurner gives us soo much power.
You can track tons of stats, view your stats with charts, and use that information to make your content better for the reader. You can take advantage of FeedBurners widgets (called chicklet’s) to make it easier for the reader of your website to subscribe to your feed. Go ahead and click the Subscribe button at the top of my blog, when you do so you will see an image similar to the following:
From this menu, you can add the feed to you’re my yahoo, newsgator’s online reader, your Google.com/ig website and more. If you do not currently have an RSS reader, be sure to check out my post called What is RSS and How Do I Use It? for more information as well as recommendations. If your reader is not supported, you can still copy the feed url from the address bar, and subscribe by adding that to the RSS reader of your choice. For the end user, it makes no difference if you’re using FeedBurner, or if your using your own built in feed.
The main difference for them is it becomes so much easier to subscribe to your feed, but for you (the website owner) it means the world. You can see at a glance your subscribers, what articles they are reading, anytime they click on something, how many you have. It is fantastic. With this kind of information you can start creating more content that your users like. This makes them more likely to come back to your site, and helps more people. No need in spending an hour a day writing your daily post on what your cat ate for breakfast if no-one is actually reading it.
Video Overview of The Process
Ok Ok, Lets Get Started!
Getting a FeedBurner account, couldn’t be easier. Go to feedburner.com and click Register.
You need to give them the requested information. If your using WordPress, your RSS feed is going to be → http://mybloghere.com/feed/ You type this in, and once FeedBurner verifies it, your new feed will be http://feeds.feedburner.com/yourfeed. Now that we have a FeedBurner account (you might as well go pro, it’s free!) we need to integrate it into our WordPress.org blog.
Integrating FeedBurner With WordPress
The best way to integrate FeedBurner with WordPress is to use FeedBurner. You can get it by visiting the direct link to FeedBurner here. Once you have the plugin, unzip it, and upload it to your plugins directory (inside you’re your wp-content folder). After you upload it, click activate, then under Settings click FeedBurner.
Inside the address bar type in your feeds.feeburner.com address then click save. It will take a little bit of time before it finishes redirecting, but it shouldn’t be too long. Now your site is finished. Whenever someone clicks your RSS feed, they will be redirected to your FeedBurner feed. Please remember that when you update, it will not be updated automatically on FeedBurner, but it will show up shortly.
Adding Email Subscriptions
If you want to give your readers the option of getting your blog updates via email, it is very easy when using FeedBurner.
- Login to your feedburner.com account, go to the Publicize tab, and click Email Subscriptions, activate the option, and add the code to your website.
- You can also choose to add a link.
- If you want to add your subscription form to your blog, one easy way to do it is to go to your WordPress Dashboard. Under Appearance click Widget.
- Add a new text widget.
- Copy the FeedBurner Code to your text box.
- Save your changes, and your done.
I hope you have enjoyed this post, be sure to subscribe to my rss feed by click the subscribe button at the top, and while your at it, sign up for my newsletter, which includes even more valuable resources that I will not be posting here. Good Luck! Remember to encourage your readers to subscribe via RSS, you can send them to this post -> What is RSS and How Do I Use It? to learn how to use it, and what tools I recommend. Talk to you soon Oh, and if you want to learn how to increase your traffic to over 500‑1000 visitors a day, you should check out my new site Enlightened Blogging.






{ 9 comments… read them below or add one }
I am so glad I stumbled upon you on you tube. You know your stuff and I appreciate that. Thanks for all these great tutorials and I will make sure I spread the word about you. Thank you and keep it up.
Sterling
P.S. I subscribed to u.
Hi Jason
I’m new to Wordpress and feedburner and RSS is a bit baffling to me.
This is a great overview, which I shall bookmark.
I think it will take me a few reads before the penny drops… but I shall certainly make a start.
Thankyou for your assistance with Feedburner email subscriptions. Great tutorials. Most helpful !
I needed a clear explanation about Feedburner with Wordpress and you’ve explained it very well, thank you.
Thank you very much for your help, It’s a hard task for me, I’m now trying to add feedburner to my blog.
Very helpful article, have bookmarked it for future reference. Thanks
Twitter: outsiderabbit
July 17, 2010 at 7:53 pm
Does it really benefit you much to make your default feed the feedburner one? It doesn’t seem to give much in the way of real benefits, and in my eyes makes it more difficult to subscribe…
Daniel Rose´s last undefined ..Response cached until Sun 18 @ 5:41 GMT (Refreshes in 49 Minutes)
Twitter: jasonannas
July 17, 2010 at 9:04 pm
Hey Daniel,
As I type this it is storming so I must hurry (before my internet dies!)…
To answer your question: “Do you really need to use feedburner over the default one”
Quick answer is no. You really don’t.
The reason behind using feedburner is to track your stats, to determine your “reach” as feedburner calls it, meaning how many people actually click and read your posts compared to just those who subscribe.
The benefit behind having feedburner is the stat tracking. So you can see what kind of content gets the best response, that way you can deliver more of that kind of content to your blog.
If you have a good stat tracking package like Google Analytics installed (I’m going to cover this in depth soon so stay tuned, and sign up to the list on the right), you can still get that information and do without having to have feedburner.
It’s just recommended, but you can do without.
Thanks for the question and I hope this helps, if not feel free to comment back and let me know how better to help.
Talk soon,
Jason
Twitter: outsiderabbit
July 17, 2010 at 10:39 pm
Thanks for your quick response Jason! You’ve answered what I’ve been wondering for some time about feedburner, but couldn’t quite figure out if it did anything else special.
Regards, Daniel
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